A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>Digital River Expands Services- May 30, 2006 Interesting: According to the company, Digital River's expanded self-service tool set delivers significant new functionality through an easy-to-use client interface. To more than 40 existing tools for managing e-commerce site content, catalogs and campaigns, the company has added: - StoreBuilder - to provide merchants significant flexibility and control over the design of their online stores; - Site Optimizer - to help merchants optimize e-commerce sales through AB testing of...http://www.softwaremarketingresource.com/blog.html#v472 Search Engine Optimization Tips- May 30, 2006 Not only do you have just a few seconds to grab the attention of the web visitor, content developers must perform well within search engine searches so they are "found"when web surfers search on related keywords or phrases. In order to perform well, a website must have traffic. Decent traffic will result if a website ranks well in search engines, that is why strong placement in search engines for critical keywords and phrases is essential. When struggling with search engine optimization just..http://www.softwaremarketingresource.com/blog.html#v471 All About Buggy Code- May 29, 2006 Eric Sink wrote an article about how buggy code ends up on software shelves: The world's six billion people can be divided into two groups: group one, who know why every good software company ships products with known bugs; and group two, who don't. Those in group 1 tend to forget what life was like before our youthful optimism was spoiled by reality. Sometimes we encounter a person in group two, a new hire on the team or a customer, who is shocked that any software company would ship a...http://www.softwaremarketingresource.com/blog.html#v470 Piracy Rates Fall- May 29, 2006 The computer software industry is making modest progress in its efforts to encourage computer users in China, Russia and other developing economies to pay for their software rather than copying it illegally, according to a report published Tuesday. The report, published by the Business Software Alliance, a trade group, said the rate of pirated software in those two countries fell four percentage points last year to 86 percent in China and to 83 percent in Russia. Piracy Fallshttp://www.softwaremarketingresource.com/blog.html#v469 Game Conference for Developers- May 28, 2006 MI6: Game Marketing Conference scheduled June 27-28, 2006 in San Francisco, California. The conference includes special sessions specifically for Game Developers to learn about marketing to publishers! MI6 is the premier conference for marketing, promotion and design professionals in the gaming and interactive media.http://www.softwaremarketingresource.com/blog.html#v468 Mass Technology Awards- May 23, 2006 The 2006 Mass Technology Leadership Awards program spotlights the companies, the people, and the technologies that exemplify the best in the Massachusetts technology community. The program builds upon the traditions of both the Massachusetts Software Council and NEBATA, of recognizing outstanding achievement in innovative development and application of information technology. The deadline is May 24, so nominate now!http://www.softwaremarketingresource.com/blog.html#v467 OldVersion.com- May 22, 2006 Check out this article: "Oldversion.com, the evil-twin of sites such as VersionTracker.com or BetaNews.com. Where the latter two specialize in providing the latest, greatest versions of the programs we use on our PCs, Oldversion.com focuses on -- well -- old versions." "You won't find copyrighted programs like Word or Excel, but you will find a plethora of outdated freeware, shareware and other titles." What the heck are they talking about 1. Shareware is copyrighted. 2. The site...http://www.softwaremarketingresource.com/blog.html#v465 US military is blocking Slashdot and SourceForge.net- May 21, 2006 Interesting Article on NewsForge: I was told recently that Air Force bases in the San Antonio, Texas, area are blocking one or more of our sister OSTG sites, like SourceForge.net, Slashdot.org, or Freshmeat.net. After finding reports via Google of commercial mail services and liberal news sites being blocked by various components of the Department of Defense, I decided to go straight to the horse's mouth for the story. Here's what I learned. The bottom line, courtesy of Air Force...http://www.softwaremarketingresource.com/blog.html#v466 Google In Court Again- May 20, 2006 Google is being taken to task for suggesting serials and cracks for software. Will be interesting to see how this case pans out: A Belgian company has refiled a lawsuit over search terms offered by Google's toolbar that it claims directs users to pirated software. The suit, originally filed in February, was refiled Wednesday by ServersCheck BVBA, a small company that makes network monitoring software, over Google's "Suggest" feature, included in the latest version of its search toolbar...http://www.softwaremarketingresource.com/blog.html#v464 CodeCall Forums- May 19, 2006 A new forum for developers is available. Discussions cover everything from development languages to software marketing.http://www.softwaremarketingresource.com/blog.html#v463 |