A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>Microsoft's Codeplex- May 18, 2006 CodePlex is not the name for a new wing of the ever-expanding Microsoft campus headquarters. Instead, it is Microsoft's newest code-repository site, aimed especially at shared- and open-source programmers. The CodePlex site opened yesterday and is worth the look if you are into coding.http://www.softwaremarketingresource.com/blog.html#v462 Google Trends Broken Already- May 16, 2006 From the RSS Specifications Blog: A reader pointed out something interesting regarding Google Trends. Take a look at the following 3 trends: Trend 1 Trend 2 Trend 3 Hmmm. All of them are for the same thing RSS, Podcasting, Wiki and Blogs. The only difference is the order of the terms. I guess something is broken.http://www.softwaremarketingresource.com/blog.html#v461 Peoples Choice Voting Open- May 15, 2006 Encourage your customers to vote for their favorite software. People's Choice voting has started on the popular download sites.http://www.softwaremarketingresource.com/blog.html#v460 Sentence Could Effect Security In Many Ways- May 15, 2006 Eric McCarty, a 25-year-old San Diego resident, in April was charged with hacking into the University of Southern California's computer system and accessing confidential information submitted by students applying to the school. The case, in which McCarty claims he was simply trying to warn USC of possible security flaws in its Web site, will likely be a watershed event in the area of security research, particularly if McCarty is convicted to the full extent of the law and forced to serve 10...http://www.softwaremarketingresource.com/blog.html#v459 Software Piracy Crack Down- May 15, 2006 The UAE is to step up its crackdown on software piracy by strengthening its ties with the Business Software Alliance. The UAE is the only Arab country in the list of 20 global nations with the lowest rates of piracy. UAE authorities intend to organise more awareness campaigns to create a better understanding of the detrimental impact of software piracy and to rigorously enforce intellectual property laws and copyright laws. AND The SIIA is launching a campaign to target fraudsters selling...http://www.softwaremarketingresource.com/blog.html#v458 Shareware Industry Award Nominees- May 12, 2006 The nominees of the best of the best Shareware Industry Awards has been announced. Congrats to all the winners! SIA Nomineeshttp://www.softwaremarketingresource.com/blog.html#v457 The Importance of Social Networking- May 10, 2006 Associations and trade organizations are great places to meet individuals. Usually organizations have a common theme, and it is an understood implication that all members participate to improve themselves and their businesses. Networking for Businesshttp://www.softwaremarketingresource.com/blog.html#v456 Software Marketing Lessons- May 9, 2006 Anne Holland posted some no nonsense lessons learned about software marketing. She met with some folks at Microsoft and attended Digital River's semi-annual Summit. 3 and 4 are of particular interest: 3. Affiliate marketing: Only half the software marketers I met at the show had an active affiliate program. Of those, a handful ran highly sophisticated campaigns with a dedicated manager. Bear in mind the typical online sales for these software and reseller firms was $100 million a..http://www.softwaremarketingresource.com/blog.html#v455 Second Generation Fraud- May 9, 2006 I was chatting with someone recently and learned about a new generation of online fraud. Basically fraudsters are stealing credit card numbers (no big surprise there) and bidding heavily on Google Adwords. They don't care about the cost per click because they don't pay the bill. So how are they earning money They are profiting from affiliate programs. The traffic is legitimate traffic (and it is "free" to them). They are making real sales and affiliates are paying them. This type of fraud is.http://www.softwaremarketingresource.com/blog.html#v454 Sending Email and Adelphia- May 8, 2006 This month's newsletter went out late this week, not because it wasn't ready but because Adelphia didn't feel I needed to do my job ;-). They put filtering in place so that if you send more than 100 messages in an hour, or 500 messages in a 24 hour period, they block your IP from sending ANY email. Needless to say after troubleshooting the problem and intermittent sending capabilities we were able to trace the problem to Adelphia. Now for the customer service lesson: 1....http://www.softwaremarketingresource.com/blog.html#v453 |