A Software Marketing BlogA Software Industry and Software Development Blog. Software marketing news, search engine information, software awards information and general tips and tricks for marketing online.<br>Microsoft Marketing to Schools- June 14, 2006 Microsoft on Tuesday announced it would donate a computer software package that includes advanced software-writing and Web-building technology to every public high school and college in the state. The donation is worth roughly $800 per high school student and $2,400 per college student, according to Microsoft New England general manager Ted MacLean. It could be worth as much as $30 million, depending on participation of the state's 300,000 high school students and 125,000 college...http://www.softwaremarketingresource.com/blog.html#v483 Domain Registrar Accused of Abuse of Power- June 12, 2006 Threadwatch Reported - Dotster named in massive cybersquatting suit. A new federal lawsuit charges that Dotster, one of the largest domain name registrars, has unlawfully participated in a massive cybersquatting campaign targeting companies such as Cingular Wireless, Disney, Ikea, Google, Neiman Marcus, Playboy and Verizon. The lawsuit, filed Thursday by high-end retailers Neiman Marcus and Bergdorf Goodman, alleges that Dotster abused its status as a registrar by "checking out" hundreds.http://www.softwaremarketingresource.com/blog.html#v482 Macgamefiles.com Now Offers Free Game Hosting- June 8, 2006 Have a Mac game related file you'd like Macgamefiles.com to host Macgamefiles.com is now offering free Mac game hosting for shareware, freeware developers.http://www.softwaremarketingresource.com/blog.html#v481 Publicize RSS Feeds- June 7, 2006 No nonsense tips to publicizing an RSS feed. There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed Publicize RSS Feedshttp://www.softwaremarketingresource.com/blog.html#v480 PayPal Developer Interface- June 7, 2006 PayPal this weekend plans to unveil a community site that targets developers who integrate the online payment service into third-party Web sites. PayPal plans to launch the new developer community at the EBay Developers Conference this weekend in Las Vegas, Nev., Tim Villanueva, general manager of the PayPal Platform, said Monday. Paypal Developer Interfacehttp://www.softwaremarketingresource.com/blog.html#v479 Apple Closes Office in India- June 6, 2006 The software development division Apple Computer opened this April in India is already closing down. According to The Times of India, Apple told the employees in its Apple Services India Pvt Ltd. office that it was laying everyone off as a part of a pull back of its India operations. The division, which handled software development and support, was only about a month old. Apple spokesperson Steve Dowling commented "We have re-evaluated our plans and have decided to put our planned support.http://www.softwaremarketingresource.com/blog.html#v478 Russian Software Organization- June 5, 2006 This is an organization I had not heard of - Russoft Association is the nation wide association of the most technically competent software developing companies from Russia, Byelorussia and Ukraine. I wonder if they have any relationship with ISDEF perhaps there is a potential for synergy between the two organizations.http://www.softwaremarketingresource.com/blog.html#v475 Another Downside to Webware- June 5, 2006 Nick Bradbury eloquently points out another downside to Webware: "Upon reflection, it could be argued that right now Microsoft already has the upper hand here since user data in Windows is stored on the local computer rather than on the web (where governments can access it en masse)."http://www.softwaremarketingresource.com/blog.html#v476 Great Licensing Reminder- June 5, 2006 Chris Thornton of Thornsoft added some great text to his recent ClipMate newsletter reminding users about his licensing policy. It was done in a tactful, gentle way and might result in some additional sales: While ClipMate's single-user license allows you to run the same license on up to two computers, sometimes your needs grow. Our "Household Pack" allows home users to run ClipMate on up to 5 computers. We also have multi-user discounts for workgroups and businesses of any size.http://www.softwaremarketingresource.com/blog.html#v477 Software Newsletter for Developers- June 2, 2006 Read the latest issue of Software Marketing News. This issue covers: New Technology Information on Educational Software Cooperative European Union Update Code Signing What to Expect at SIC Software Business Mag Awards What is Fair Use Social Networking for Business Search Engine Optimization Tips Websites Worth a Look Search Engine News Software Marketing Newshttp://www.softwaremarketingresource.com/blog.html#v474 |